Importance of Organizational Communication
Organizational
communication is crucial for getting the work done on time and efficiently, and
it also contributes immensely to the overall success of business. The importance
of organizational communication, range from problem-solving to decision-making.
The following are some of the importance
of Organizational Communication:
1) Promotes motivation:
Communication
connects the workers. When people are connected to their coworkers, they become more invested in their work and often
work harder. Those who felt more connected were driven by internal factors such
as a desire to help others or enjoy a greater sense of purpose at work.
2) Source of information:
In any
organization, communication is important because it ensures that everyone in
that organization knows what’s going on. Without communication across
organizations, decisions can easily be made in a vacuum, leading to people
working at cross-purposes (in a way that causes confusion or failure)
3) Role in altering individual’s attitudes:
Communication
also plays a crucial role in altering individual’s attitudes, i.e., a well
informed individual will have better attitude than a less-informed individual.
4) Helps in socializing
Organizations
often send out newsletters, company blogs, e-mail bulletins, and other means of
communication to keep employees informed. This is because organizational
communication plays a vital role in bringing people together, not only
physically but also emotionally. Thus, it plays an important role in building
social networks at workplaces.
5) Controlling process
The most
important component to organizational communication is keeping everyone
up-to-date. It helps controlling organizational member’s behaviour in various
ways. There are various levels of hierarchy and certain principles and
guidelines that employees must follow in an organization. They must comply with
organizational policies, perform their job role efficiently and communicate any
work problem and grievance to their superiors. Thus, communication helps in
controlling function of management.
6) Customer satisfaction
A satisfied
customer is a repeat customer. It is hard to maintain customer satisfaction
without effective communication between company and its clients. Organizations
will have a harder time keeping their customers if they do not keep them well
informed about changes in services, new products, service issues, billing
information, or other relevant information. A lack of communication can also
lead to issues regarding reputation management.
7) Productivity and efficiency
A key
benefit of communication is that it increases productivity and efficiency. Using
effective business communication can give competitive edge [a factor which
gives an advantage over competitors], improve employee morale (मनोबल) , and increase cooperation (सहयोग).